After such a long and difficult financial era it’s times like Christmas when the underspending public begin to loosen the purse springs that many companies are hoping to bring themselves out of financial difficulty. Shopping for personalised t-shirts this Christmas has never been easier. The t-shirt printing industry is experiencing some changes that are helping make sure that during the tough lead-up to the festive season that much more comforting for their customers.
They’re changes that have been a long time coming. It’s an industry that is largely held back by the uncertainly of its customers. Buying clothes online is always difficult as you don’t get to touch the garment itself and sizing is always a difficult thing to get right when you don’t try the t-shirt on.
TShirtStudio in particular, one of the leading t-shirt printing companies has made 3 significant steps that are easing the doubts of its customer base.
The first is clear and accurate reviews on the site. They need to be from a trustworthy and impartial source, and both the positive and negative feedback helps a customer make the final decision to buy, in particular they like to see customers who experienced problems but had them resolved quickly and to their complete satisfaction.
Clear sizing instructions are also vital when it comes to buying garments like t-shirts online. These days with so much variation in the tried and tested small, medium, large system of sizing, a newer, clearer more objective approach is needed. Providing the actual physical measurements of a t-shirt so that a measured comparison can be made, seam to seam, with a customers existing well fitting clothing helps the customer feel more certain that the t-shirt is right for them, and reduced anxiety in customers results in increased spending.
In the t-shirt printing industry in particular the remaining big issue is that the customer must believe they’ll receive a t-shirt design that matches their expectations. This can only be done by ensuring the online preview that they see is as true to the final result as possible. This has never been achieved until recently as new 3D solutions have started to manipulate the uploaded design to match the curves of the t-shirt.
Overall the result is a slump busting, client assuring combination of service guarantee, and a fit for purpose product that looks and fits exactly the way the client needs. It’s a recipe for a very profitable christmas.